4 + 1 options to avoid guilt & "Mirror" [Definitions]

Before getting into the discussion about gains and losses I would like to list the options you are using to avoid guilt when confronted with things you done thing against your morals or in any other case your ego is threatened:

1.  Attack (in presence)
2.  Silence (in presence)
3.  Avoid (alone)
4.  Reality warping (in presence or alone) 

Mirror: A person that works as a undistorted mirror that let you see your and other peoples actions in the way they are. Usually a brave friend.

You sit down with a friend for coffee. After some sips of coffee he ask you:
 - How are things with your boyfriend?
Both him and you know he is a douchebag, but you do not want to admit it. Here you can choose option 1 or 2.

How to use number 1: 
-He is kind! He is good! Why don't you get it?
You have to raise your voice and speak louder so that the Mirror feel the cost. Throw as much negative energy as you dare towards him. By that, he is more likely to drop the subject.

(Sadly, this is normally done automatically and the Mirror, know he/she is onto something since your answer will come faster, with a higher pitch and with more energy than normally. Sometimes a question is used like: What do you mean!?, often with a little body twitch.)

Divert the attention toward the Mirror and try to inflict guilt. That is why it is good to use that kind of a  question at the end.

How to use number 2:
-........................
Just put your head down and be quiet. That shows the Mirror that the subject comes with a cost - a cost of the potential loss of friendship. And that leads us to

Number 3:
When you know that you have a Mirror around you, the easiest way to avoid an ego cost - just avoid him or her! The problem might lay in your morals - you think it is wrong to turn your back on a friend so combine number 3 with

Number 4:
Convince yourself that you so much to do that there is no time to meet the Mirror.

Other ways to warp reality are:

Make a fact into something you can argue about.
- Lisa told me you where with her husband yesterday, alone in their house.
- That's her opinion!
This is not really warping reality but a funny way of diverting attention from the real subject.
A lot of times we like to argue about facts.
"I did not know gravity was there!"

Reshape memory
-No, that is not really what we said!

But if everything else fail, you can always, always, always trust the overall champion in how to avoid guilt:

0. Having a reason (winner!)

If you have a reason, the things you did, did not really happen and they will absolutely not have any consequences, right?

If you ask a guy:
-What would make you travel along the downhill slope towards being unfaithful to your wife?
his answer will most likely be
- I cannot see myself doing that!

Why?
Well, he took a look at his morals, the way he perceives himself as a man of good ethical behavior (ethics = actually do things according to your moral) and answer a truthful answer according to his view of being a human being.

But if you ask the same guy after he kissed one of your models -  my god does he have detailed reasons!
-I was drunk! She flirted with me! I missed my wife! I have not had sex for a long time!